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Emsense - Interesting brain recording tool in development

Emsense makes an interesting tool for measuring user experience. Currently focusing on live recording and reactions for game playing and political responses. A single band tries to record a number of different metrics (e.g., heart rate, skin conductance, event-related potentials (ERP)).

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50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive Here’s a new book on Persuasive Design - just like I was talking about yesterday evening at UPA-DC. Blogged with the Flock Browser

Asides

• Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics 2008 by Thomas Tullis (Author), William Albert (Author) #